Operational analytics explained
Operational analytics is the process of finding insights from your data sources to improve decision-making for the daily operations of a business.
Development and product teams find insights from application usage data to inform product decisions and roll out features and improvements quickly. Marketers translate insights from website and shopping cart data to digital campaigns on the fly. Operations teams track order and shipment data to pinpoint adjustments needed on a daily basis. Support teams improve their customers' experience by finding insights in tickets, issues, and call data.
Regardless of the use case, the data that informs these insights is being captured in applications — so companies need their operational analytics to be driven by application data. The required capabilities to achieve application-driven operational analytics include:
- Insights on fresh, real-time, or near-real-time application data with minimal complexity
- Ability to quickly adjust as data requirements change
- Efficient analysis without sacrificing application performance